The young company specialised in joinery and carpentry supplies and moved to Nagold, the former centre of the furniture production in Württemberg.
From there, Adolf Häfele visited the woodworking shops and furniture manufactures in the area; he noted names and the customers’ requirements and in so doing, established the company's first regional network.
His credo still has central importance today: personal contact, industry and product knowledge, reliability and fast delivery of the required products.